Undivided Assessment · NoMad · Value Index: B (82/100)

241 Fifth Avenue: A Sculptural ODA Tower One Block From Madison Square Park 

Overview

241 Fifth Avenue is a 46-unit boutique condominium in NoMad, a 20-story tower completed in 2013 and designed inside and out by ODA, one block from Madison Square Park.

  • Supply profile: With 46 residences across 20 stories the building stays boutique, which limits in-building resale competition and keeps the resident community small.

  • Layout advantage: Residences run from studios near 500 square feet to three bedroom penthouses above 3,000 square feet, with nine to ten foot ceilings and floor to ceiling windows, though back units face an interior courtyard rather than the avenue.

  • Design and architect quality: ODA designed both the terracotta and glass Cubist facade, with its cantilevered crown over Fifth Avenue, and the interiors, with stained white oak floors, Basaltina stone counters, Miele appliances, and radiant heated bathroom floors.
  • Location asset: The building sits on Fifth Avenue between 27th and 28th Streets, one block from Madison Square Park, with the N and R at Broadway and the 6 at Park Avenue within a short walk.
KEY BUILDING FACTS
Year Built
2013
Number of Units
46
Developer
Victor Group
Architect
ODA (Eran Chen)
Management Company
Douglas Elliman Property Management
Building Amenities
Concierge, Doorman Full-time, Elevator, Laundry in building, Live-in super, Package room, Gym, Roof deck.
FINANCIAL SUMMARY
Monthly Common Charges / HOA
$1,385 to $3,354 (varies by unit size and floor)
Monthly Taxes
$1,174 to $3,090 (varies by unit size and floor)
Special Assessments
None currently reported
Tax Abatement
None publicly listed
Undivided's Assessment

241 Fifth Avenue holds up well on design and build. ODA designed the building as a single project, exterior and interior, which is uncommon, and the result is a coherent piece of architecture: a terracotta and glass Cubist facade with a cantilevered crown that leans six feet out over Fifth Avenue. Inside, the residences carry stained white oak floors, floor to ceiling windows, Basaltina stone counters, Miele appliances, and radiant heated bathroom floors. At 46 units the building stays small enough for the HOA to operate with real accountability, and the amenity set leans toward wellness, with a fitness center and adjoining terrace, a yoga and meditation room, a private treatment room, a rooftop terrace with Flatiron and Empire State views, and a pet washing station.

I closed a residence here during the original sponsor sales, so I have followed the building's pricing since it opened. The investment case rests on the address and the neighborhood rather than on the design, which is distinctive and not to every buyer's taste. One block from Madison Square Park on Fifth Avenue is among the more durable positions in NoMad, and that has shown in the numbers: values here have held even as several other newer developments in the area saw prices fall. The honest caveats are real. Pricing has normalized since the sponsor days, more for one bedrooms than for two bedrooms, so buyers should not expect the building to outpace the neighborhood from here. The site is in the middle of the block with no corner exposure, and the back units face an interior courtyard rather than the avenue, so light and view vary significantly by line and floor. Carrying cost is moderate for the asset class with no tax abatement; recent one to three bedroom sales carried roughly $2,600 to $6,400 a month in combined common charges and taxes.

Undivided Value Index™ Score

241 Fifth Avenue B

B (82/100)
Character Profile

A Fifth Avenue boutique with a distinctive ODA design, for buyers who want a central NoMad address and wellness amenities and who are comfortable with light and view that vary by line.

SCORE BREAKDOWN BY CRITERION:
Location Power
20%
[87/100]
On Fifth Avenue between 27th and 28th Streets, one block from Madison Square Park in the NoMad core. The N and R are at Broadway and the 6 is at Park Avenue. The site is in the middle of the block without corner exposure.
Amenity ROI
15%
[84/100]
Deep set for 46 units with a wellness focus: 24 hour doorman and concierge, resident superintendent, fitness center with an adjoining terrace, yoga and meditation room, private treatment room, rooftop terrace with Flatiron and Empire State views, bike
Financial Fundamentals
20%
[78/100]
Common charges are moderate for the asset class, roughly $2,100 to $3,350 a month on recent one to three bedroom sales. There is no tax abatement, so taxes run as a full line item at about $2,000 to $3,200 a month. No special assessments currently reported.
Build & Systems Quality
15%
[82/100]
Full ODA design with stained white oak floors, floor to ceiling windows, Basaltina stone counters, Miele appliances, and radiant heated baths. The terracotta Cubist facade is ambitious and divisive rather than universally admired. Ceilings of nine to ten feet.
Sustainability & Wellness
10%
[76/100]
Strong wellness programming through the yoga and meditation room and private treatment room, with central air and radiant heated floors. No LEED or wellness certification publicly noted for the building.
Appreciation Upside
10%
[79/100]
Values have held better than several other area developments, which is a genuine strength. Pricing has normalized since 2013, more for one bedrooms than two bedrooms, and recent sales have cleared around $1,750 to $1,850 a square foot, so future appreciation will track the neighborhood rather than outpace it.
Rental & Exit Liquidity
5%
[81/100]
Subletting and pied-a-terre ownership are permitted, which supports resale and investor demand, and values have proven resilient. The boutique 46 unit count keeps the in-building pool small.
Lifestyle Fit
5%
[83/100]
A strong fit for primary or pied-a-terre buyers who want a Fifth Avenue address, wellness amenities, and architectural character. Less suited to buyers who need corner views or a quiet side street.
What Makes This Building Worth Owning
Adaptive Reuse and Systems Quality
  • 241 Fifth Avenue was built ground up in 2013 by the Victor Group, with ODA responsible for both the structure and the interiors. The terracotta rainscreen facade and the cantilevered crown that projects over Fifth Avenue make it one of the more recognizable buildings on this stretch of the avenue.

  • The residences carry stained white oak floors, floor to ceiling windows, Basaltina stone counters, Miele appliances, and radiant heated bathroom floors, with washers and dryers in every unit. The systems are current and well maintained for a building of its age.

Layout Advantage
  • Layouts range from studios near 500 square feet to full floor and duplex penthouses above 3,000 square feet, several with private terraces, so the building serves a wide span of buyers.
  • Light and view vary sharply by line. Higher corner facing units capture Flatiron and Empire State views, while lower and back units face an interior courtyard, which makes line selection the most important decision a buyer makes here.
Design Integrity
  • ODA designed the facade and the interiors as one project, which gives the building a consistency that split design teams often miss. The Cubist massing and four material facade are a deliberate architectural statement.
  • The design is genuinely distinctive, and buyers tend to either appreciate it or not. That is worth naming plainly, because a polarizing exterior can narrow the resale audience even when the quality is high.
Investment Case
  • NoMad has matured into one of Manhattan's more stable submarkets, anchored by Madison Square Park and a dense base of dining, hotels, and Fifth Avenue retail.
  • 241 Fifth Avenue has been more resilient than several nearby developments, holding value where others softened. That resilience is the core of the investment case. Buyers should treat the Fifth Avenue address and the neighborhood as the durable assets and should expect appreciation in line with NoMad rather than ahead of it.
Amenity Depth
  • For a 46 unit building the amenity set is well judged and weighted toward wellness: a 24 hour doorman and concierge, a resident superintendent, a fitness center with an adjoining terrace, a yoga and meditation room, and a private treatment room for massage and beauty services.

  • A rooftop terrace with Flatiron and Empire State views, bike storage, and a pet washing station round out a set that residents use rather than spaces added for marketing.

     

Inside This Building
Photos
241 Fifth Ave Bedroom
241 Fifth Ave Bathroom
241 Fifth Ave Living Room
241 Fifth Ave Bedroom
241 Fifth Ave Kitchen
241 Fifth Ave Living Room
241 Fifth Ave Bedroom
241 Fifth Ave Bathroom
241 Fifth Ave Living Room
241 Fifth Ave Bedroom
241 Fifth Ave Kitchen
241 Fifth Ave Living Room
Video
Neighborhood Map

241 Fifth Avenue sits on Fifth Avenue between 27th and 28th Streets, one block from Madison Square Park in the heart of NoMad. The position pairs a Fifth Avenue address with immediate access to the park, the Flatiron District, and the neighborhood's dense restaurant and hotel scene, and transit is close with the N and R at Broadway and the 6 at Park Avenue. This stretch has proven one of the more durable value anchors in the area, which is reflected in how the building has held price. It is a central and liquid location, though the block itself is busy rather than residential.

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