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The NOMA was built in 2017 to current construction standards by Alchemy Properties, with FXCollaborative responsible for the banded brick and glass facade and the reclaimed wood lobby. The materials read as deliberate rather than developer grade.
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Inside, residences carry five inch white oak floors, Miele and Bosch appliances, Marvel wine storage, quartz counters with marble backsplash, and heated bathroom floors. The systems are current rather than retrofitted, which keeps maintenance predictable for the near term.
Undivided Assessment · NoMad · Value Index: C (78/100)
50 West 30th Street : A Boutique Neo-Bauhaus Address in the Heart of NoMad
50 West 30th Street is a 55-unit condominium in NoMad, a 24-story Neo-Bauhaus tower at the southeast corner of Sixth Avenue and 30th Street completed in 2017.
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Supply profile: With 55 residences across 24 stories the building stays boutique in scale, which limits in-building resale competition but also means individual lines define the value rather than the building as a whole.
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Layout advantage: Residences run one to three bedrooms from roughly 670 to 2,000 square feet, though floorplates vary meaningfully by line, so choosing the right layout matters more here than at many comparable buildings.
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Design and architect quality: FXCollaborative designed the banded brick and glass facade and the reclaimed wood lobby, and residences carry white oak floors, Miele and Bosch appliances, quartz counters with marble backsplash, and heated bathroom floors.
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Location asset: The building sits in central NoMad near the Flatiron District and Madison Square Park, with Virgin Hotels New York City on the same block and deep transit access at Herald Square and 28th Street.
50 West 30th Street holds up well on build quality. The 2017 FXCollaborative tower pairs a banded brick facade with a warm reclaimed wood lobby, and the residences carry finishes a step above the NoMad average: white oak floors, Miele and Bosch appliances, quartz counters with marble backsplash, and heated bathroom floors. Ceiling heights run above ten feet in many living rooms. At 55 units the building stays small enough that the HOA can function with real accountability, and I have sold a two bedroom with private outdoor space here, so I have seen firsthand that the construction and common areas deliver what the marketing claims.
The investment case rests on location and product quality rather than yield. NoMad is one of the more durable submarkets in Manhattan, and the building sits a short walk from Madison Square Park and the Flatiron District with Virgin Hotels New York City on the same block. The honest caveats are two. Taxes here are notably high and there is no abatement, and the boutique 55-unit scale means building costs are spread across fewer residences, which is part of why the per-unit carrying cost runs up, so total carrying cost deserves careful modeling before any offer; on a recent two bedroom resale the tax bill alone exceeded the common charges.
The building also went through the premium decay that follows most new developments: prices have come down from the original sponsor pricing to track the neighborhood, and that premium is now largely absorbed, so future appreciation will move with NoMad rather than outpace it. Layout is the other variable that matters. Some lines are excellent and some are not. The B line in particular has a small living room, and at roughly two million dollars a buyer can find stronger options elsewhere, so picking the right line is the difference between a good purchase and an average one.
50 West 30th Street
A boutique modern condominium for buyers who value finish quality and a central NoMad address, and who are willing to choose carefully among lines and model the carrying cost.
- Floorplates vary by line, and the strongest layouts here are genuinely good: angled living and dining spaces, ten foot ceilings in many living rooms, and private outdoor space in select units.
- The variation cuts both ways. Some lines, the B line in particular, have small living rooms that do not justify their price, so the layout choice carries more weight at the NOMA than at buildings with uniform plans. The advantage goes to the buyer who selects carefully.
- FXCollaborative carried the Neo-Bauhaus exterior language into the interiors with a warm industrial palette: reclaimed wood, leather, limestone, and gunmetal detailing in the public spaces.
- The result is a building with a coherent identity rather than a generic luxury finish, which gives it a recognizable character in a neighborhood with many comparable price points.
- NoMad has matured into one of Manhattan's more stable submarkets, anchored by Madison Square Park, the Flatiron District, and continued commercial demand along the Sixth Avenue and Broadway corridors.
- The value case is now a normalized one. The sponsor premium has been absorbed and pricing tracks the neighborhood, which means the building is best understood as a quality purchase at market rather than a discount or a growth play. Buyers should expect appreciation in line with NoMad.
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For a 55 unit building the amenity set is well judged: a full time doorman, a fitness center, a library, a roof deck, bike storage, and a 120 foot landscaped terrace with an outdoor kitchen and grill.
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These are spaces residents actually use rather than square footage added for a brochure, and the building allows pets, which supports both livability and resale.
The NOMA sits at the southeast corner of Sixth Avenue and 30th Street, in the center of NoMad and within a short walk of Madison Square Park, the Flatiron District, and Herald Square. The position gives residents some of the deepest transit coverage in Manhattan, with the N, R, and W at 28th Street, the B, D, F, and M at Herald Square, the PATH at 33rd Street, and Penn Station nearby, which supports resale to buyers who commute across the region. Virgin Hotels New York City sits on the same block, and the surrounding corridor continues to draw dining and commercial demand. It is a central and liquid location rather than a quiet residential pocket.
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