--- title: How The Modern Agent Became Undivided description: In today’s world, brand differentiation is critical for businesses that want to stay relevant, especially in real estate.     The Modern Agent Rebrand to U image: https://www.undividedre.com/hubfs/Imported_Blog_Media/6452a68694ce862c43ee9689_gyvyyy2ykzzhpjxdrsji-3.webp --- [Skip to main content](https://www.undividedre.com/blog/the-path-to-undivided#main-content) [![Logo](https://44624939.fs1.hubspotusercontent-na1.net/hubfs/44624939/raw_assets/public/undivided-theme-by-tam/images/modules/undivided.png)](https://www.undividedre.com/) - [Home](https://www.undividedre.com/) - [About Us](https://www.undividedre.com/about-us) - Advisory Buying Selling - [Neighborhoods](https://www.undividedre.com/neighborhood) - [Value Index](https://www.undividedre.com/value-index) Contacts 175 Greenwich St, 38th Flr New York, NY 10007 [hello@undividedre.com](mailto:hello@undividedre.com) [+1.646.631.2220](tel:+16466312220) ![Youtube](//44624939.fs1.hubspotusercontent-na1.net/hubfs/44624939/raw_assets/public/undivided-theme-by-tam/images/modules/hero/youtube.png) ![Instagram](//44624939.fs1.hubspotusercontent-na1.net/hubfs/44624939/raw_assets/public/undivided-theme-by-tam/images/modules/hero/instagram.png) ![Linkedin](//44624939.fs1.hubspotusercontent-na1.net/hubfs/44624939/raw_assets/public/undivided-theme-by-tam/images/modules/hero/linkedin.png) [Book a strategy call](https://www.undividedre.com/schedule-an-appointment) [Book a strategy call](https://www.undividedre.com/schedule-an-appointment) [All posts](https://www.undividedre.com/blog/all) June 1, 2022 # How The Modern Agent Became Undivided   Admin  ·  1 minute read In today’s world, brand differentiation is critical for businesses that want to stay relevant, especially in real estate.   ![Undivided real estate team showcasing the evolution of their brand from The Modern Agent.](https://www.undividedre.com/hubfs/Imported_Blog_Media/6452a6aa8a38384dd8bc976b_undivided-cover-v2-3.jpeg)   #### The Modern Agent Rebrand to Undivided When we started more than 10 years ago, The Modern Agent was the first of its kind within the real estate industry - an agent with a branded image.  Flash forward to today, branding has become an integral part of any business. As time went on and the idea of “modern” became more widely used, we felt we could no longer differentiate our brand from the next “modern agent”. It was time to make a change and properly align our brand with our core mission— providing undivided loyalty, attention, and service to our clients. That is why we embarked on the journey to becoming Undivided.    ![Undivided's logo symbolizing inclusivity, luxury living, and urban landscapes in NYC real estate.](https://www.undividedre.com/hubfs/Imported_Blog_Media/6452a6aaff1f793044ab5828_jun-2nd-2022-6_23-pm_1-3.png)   #### Our  Mission Our mission is to provide undivided loyalty, attention, and service with a human-first approach. Our expert knowledge of the city and its negotiating nuances grants us the agility to assist all types of buyers and sellers, from first-time homebuyers to savvy investors and international clients from all over the world. We believe in fostering strong and long-lasting client relationships and upholding integrity in everything that we do. We will guide you through the entire process in a professional manner, from beginning to end. We aspire to be a top 1% New York City real estate team, committed to setting the benchmark of service. We pride ourselves on responding promptly with the exact information our clients need in a courteous and professional manner. We are with you every step of the way.   ![Undivided branded tote bag representing the company's commitment to modern, stylish real estate solutions in NYC.](https://www.undividedre.com/hubfs/Imported_Blog_Media/6452a6aa5b4abb44fe89f46b_jun-2nd-2022-6_23-pm_2-3.jpeg)   #### Logo Change We were drawn to the word Undivided as it set a strong and purposeful tone focusing on inclusion and building relationships. We wanted to blend the ideas surrounding multicultural inclusion, global awareness, luxury living, vertical cities with urban landscapes, and where we are, culturally. Our logo design is built from the linear lines of this vertical city. ‍ Want to learn more about our rebrand? Check out our [Youtube video](https://youtu.be/SwkNDRKV30E). Share: ### Related posts #### [![](https://44624939.fs1.hubspotusercontent-na1.net/hubfs/44624939/williamsburg_in_brooklyn_ny_vs_brooklyn_heights_-_100185_-_30121_geAbDTbnk.jpg) BUYERS & SELLERS Williamsburg in Brooklyn, NY vs Brooklyn Heights](https://www.undividedre.com/blog/williamsburg-in-brooklyn-vs-brooklyn-heights) #### [![](https://44624939.fs1.hubspotusercontent-na1.net/hubfs/44624939/williamsburg_in_brooklyn_ny_vs_dumbo__brooklyn_-_100185_-_30120_AVlvwhQrZ-1.jpg) BUYERS & SELLERS Williamsburg vs. Dumbo, Brooklyn, NY: Cost & Culture](https://www.undividedre.com/blog/williamsburg-in-brooklyn-vs-dumbo-brooklyn) #### [![](https://44624939.fs1.hubspotusercontent-na1.net/hubfs/44624939/hospitals_in_williamsburg_in_brooklyn_ny_-_100185_-_26700_06vSuceNq-1.jpg) BUYERS & SELLERS Hospitals in Williamsburg, Brooklyn, NY: Full List](https://www.undividedre.com/blog/hospitals-in-williamsburg-in-brooklyn) #### [![](https://44624939.fs1.hubspotusercontent-na1.net/hubfs/44624939/utilities_in_williamsburg_in_brooklyn_ny_-_100185_-_26699_Lw3VDFtXP-1.jpg) BUYERS & SELLERS Utilities in Williamsburg in Brooklyn, NY: Average Costs](https://www.undividedre.com/blog/utilities-in-williamsburg-in-brooklyn) #### [![](https://44624939.fs1.hubspotusercontent-na1.net/hubfs/44624939/weather_patterns_in_williamsburg_in_brooklyn_ny_-_100185_-_26698_SQEd1LVlJ-1.jpg) BUYERS & SELLERS Weather in Williamsburg in Brooklyn, NY: Season Guide](https://www.undividedre.com/blog/weather-williamsburg-in-brooklyn) #### [![](https://44624939.fs1.hubspotusercontent-na1.net/hubfs/44624939/history_of_williamsburg_in_brooklyn_ny_-_100185_-_26694_Tz-FrsHGX-1.jpg) BUYERS & SELLERS History of Williamsburg in Brooklyn, NY: Farm to Arts Hub](https://www.undividedre.com/blog/williamsburg-in-brooklyn-history) ![Background](https://44624939.fs1.hubspotusercontent-na1.net/hubfs/44624939/raw_assets/public/undivided-theme-by-tam/images/modules/footer/background.jpg) Begin the Conversation [Schedule a 30-min strategy call](https://www.undividedre.com/schedule-an-appointment) Links - [Home page](https://www.undividedre.com) - [About Us](https://www.undividedre.com/about-us) - [Services](https://www.undividedre.com/buy) - [Market Insights](https://www.undividedre.com/blog) - [Rental Process](https://www.undividedre.com/rental-process) - [Contact](https://www.undividedre.com/schedule-an-appointment) Contact Us 136 Madison Ave, 6th Fl New York, NY 10016   hello@undividedre.com +1.646.631.2220 ![Youtube](//44624939.fs1.hubspotusercontent-na1.net/hubfs/44624939/raw_assets/public/undivided-theme-by-tam/images/modules/hero/youtube.png) [(opens in new tab)](https://www.youtube.com/@undividedaccess) ![Instagram](//44624939.fs1.hubspotusercontent-na1.net/hubfs/44624939/raw_assets/public/undivided-theme-by-tam/images/modules/hero/instagram.png) [(opens in new tab)](https://www.instagram.com/undividedrealestate/) ![Linkedin](//44624939.fs1.hubspotusercontent-na1.net/hubfs/44624939/raw_assets/public/undivided-theme-by-tam/images/modules/hero/linkedin.png) [(opens in new tab)](https://www.linkedin.com/company/undividedre) [![Undivided](https://44624939.fs1.hubspotusercontent-na1.net/hubfs/44624939/raw_assets/public/undivided-theme-by-tam/images/modules/footer/logo.png)](https://www.undividedre.com/) UNDIVIDED INC. 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