Client Outcomes March 25/2026

$305,000 Above Ask. Fourteen Days.

56 South 3rd Street patio

The Challenge: A Down Market, a Motivated Family, and No Room for Error

A busy professional couple had been Undivided clients for nearly a decade. We had helped them buy their first home together years earlier. As their family grew, so did their space requirements. They needed to sell their existing Brooklyn condo and transition into a larger home, all without disrupting careers and a family already in motion.

The timing added complexity. The broader market was softer. A prolonged process or a missed price point wasn't just a financial risk, it was a life disruption for a family that had no bandwidth for one. The mandate was precise: position the property to perform at its best, move quickly, and create the conditions for a clean transition.

56 South 3rd Street Living Room
56 South 3rd Street Kitchen
56 South 3rd St bedroom
56 South 3rd Street bathroom
56 South 3rd Street private garage
56 South 3rd Street exterior view from sidewalk

How the Sale Was Built

Undivided treated the listing as a high-stakes marketing assignment from day one. The property had genuine strengths, like layout, location, the kind of livable Brooklyn space that attracts serious buyers, but those strengths needed to be communicated with intention, not assumption.

What we executed:

  • Professional staging designed to present the home at its highest and best use, not simply its current configuration
  • Targeted digital campaigns calibrated to the buyer profile most likely to act at this price point
  • Compelling video content that conveyed the property's lifestyle context, not just its square footage
  • Showing management structured to build competitive tension rather than diffuse it
  • A pricing strategy anchored to defensible market data, positioned to attract multiple offers from the opening weekend

The first open house produced over eight offers.

56 South 3rd Street Patio

Financial Outcome:

$305,000 Above Asking in a Down Market

  • Final sale price: $2,495,000
  • 12.22% above list price
  • 14 days on market
  • 8+ offers received after the first open house.
  • Clean transition coordinated simultaneously with the purchase of the clients' next home.

The Full Picture

Selling was only half the assignment. While managing the sale, Undivided simultaneously negotiated the clients' purchase of their next home in a new development, securing price reductions, closing cost concessions, a parking spot, and a storage unit. Construction issues identified during due diligence were successfully escalated to the developer and resolved before closing.

The clients moved once. The process was invisible to them.

"They turned our sale into a seamless upgrade and delivered beyond expectations."
Client Outcomes
Every engagement is measured in financial results.
“Best purchasing experience I have had. Micky is extremely detailed and knowledgeable about the NYC real estate market and had our best interests in mind throughout the process.”

Undivided guided a tech founder couple relocating to NYC in acquiring a $7.2M Manhattan penthouse aligned with their lifestyle and long-term investment goals. Using a custom valuation and market-based negotiation strategy, the team achieved over $1M in documented savings.

Location
Gramercy, Manhattan
List Price
$8,150,000
Final Sale Price
$7,200,000
Total Savings
$1,100,000
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150 East 23rd St_Terrace
“After years of frustration with the prior process, we finally had a team that understood both the asset and how to move it.”
A Hong Kong family office had been trying to sell their Flatiron residence for over two years. Two failed contracts, multiple price reductions, and a market that had lost confidence in the listing. Undivided came in as a joint-venture partner, repositioned the asset, and sold it within weeks.
Location
Flatiron, Manhattan
Final Sale Price
$10,400,000
Result
#1 sale in building, 2022
Time to Close
Weeks after relisting
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10 Madison Square West Kitchen
“They have a very intentional strategy and helped us get significantly more than ask in a challenging macro environment.”
A busy professional couple partnered with Undivided to sell their home and upgrade to a larger space. With expert strategy and negotiation, the property received over eight offers and sold $305,000 above asking price, all within just 14 days.
Location
Brooklyn, NY
Final Sale Price
$2,495,000
Value Gained
+12% above listing
Time on Market
14 days
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Client Outcomes